Marketing

7
Jun

Can Social Media really help GROW your business?

There’s a lot of hype about social media and its potential for business marketing. Social media ‘experts’ continually evangelise that your business simply has to be ‘on’ Facebook, Pinterest and the rest. Then you hear Google has lost interest in Google+. Suddenly everyone is flocking to Instagram. Meanwhile, the future of Twitter is unclear as its share price collapses. It’s

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31
May

7 Simple Steps to Improve Your Success With LinkedIn

LinkedIn is the world’s largest professional network with more than 433 million members in 200 countries. Its mission is to connect business people to make them more productive and successful. There’s so much that LinkedIn could help you achieve – but just having a professional profile is not enough. It’s how you use LinkedIn to engage with prospective customers and strategic

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17
May

What on earth is Marketing Automation?

Amongst all the buzzwords in digital marketing, marketing automation is one of the least understood, yet most powerful concepts. As technology revolutionises and disrupts every sector of the economy and how we live our lives, the way that marketing is done has evolved at lightning speed over the past decade. The stitching together of technology with sales and marketing creates

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16
Feb

How can blogging help my business?

If you want to make your marketing more effective, one of the best things you can do is publish content online in the form of a blog. A blog is simply a collection of articles published on your website. These should be original articles created to inform and educate your audiences, uncovering how you can help them and positioning your

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7
Jan

Marketing has changed. Have you?

So many things have changed beyond recognition over the last two decades, primarily technology-driven. The transformation from physical to digital has disrupted virtually every sector of business. Look around and you’ll notice it everywhere. Black Cabs vs Uber. CD vs digital downloads. Bookshops vs Kindle. Even the process of buying a car has changed. In the past, people would visit

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4
Jan

What Books Have Shaped Your Life?

I love to read and I know certain books have had a profound effect on my thinking and my outcomes in life. In this article I’m going to share my top three. It’s been a very tough choice to shortlist but here are three of my favourites that have deeply influenced me, challenged my thinking and helped me develop in

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